Advantages:
RSS
gives benefits to both readers (users) and web publishers.
·
It
gives you the latest updates. Whether it is about the weather, new music,
software upgrade, local news, or a new posting from a rarely-updates site learn
about the latest as soon as it comes out.
·
It
gives the power of subscription to the user. Users are given a free-hand on
which websites to subscribe in their RSS aggregators which they can change at
any time they decide differently.
·
It
saves on surfing time. Since an RSS feed provides a summary of the related
article, it saves the user’s time by helping s/he decide on which items to
prioritize when reading or browsing the net.
·
It
is spam free. Unlike email subscriptions, RSS does not make use of your email
address to send updates thus your privacy is kept safe from spam mails.
·
Unsubscribing
is hassle-free. Unlike email subscriptions where the user is asked questions on
why she/he is unsubscribing and then the user would be asked to confirm
unsubscribing, all you have to do is to delete the RSS feed from your
aggregator.
·
It
can be used as an advertising or marketing tool. Users who subscribe or
syndicate product websites receive the latest news on products and services
without the website sending spam mail. This is advantageous to both the web user
and the website owner since advertising becomes targeted; those who are
actually interested in their products are kept posted.